About

Hi, I’m Lily. I’m a creative leader with experience guiding strategic, human-centered campaigns across healthcare and wellness brands. My work focuses on shaping creative direction that brings clarity and emotional resonance to complex stories — from early concepting through production and full 360° execution.

I’m especially passionate about art direction as a storytelling tool: using color, texture, typography, and detail to shape how a story feels as much as how it looks. I love crafting visual worlds from the ground up, developing cohesive brand systems, and carrying that vision through every touchpoint with intention and care.

How I work

• Shape creative vision from early strategy through execution

• Align teams across copy, strategy, account, and production

• Guide concepting, craft, and refinement under fast timelines

• Ensure cohesive pull-through across every touchpoint